After the Social Entrepreneurs Awards given by the PPR Foundation, a new page is added to the beautiful story between Sakina M’Sa, designer from the popular area, La Goutte D’Or, in Paris and the PPR Group.

Mentored by managers of Yves Saint-Laurent and Balenciaga, Sakina’s work-based integration company also benefitted from a business audit performed by PPR top executives, as part of their PPR UniverCité’s Development programme.

This experience gave rise to a collaboration with Puma! Revisiting a flagship product of the brand, Sakina uses overalls and  « charms-wrenches » typical from French factory workers.

Messages and photos from the workers hidden in the pockets make each one of the one hundred unique bags becomes a human story and passes a little part of Sakina’s social engagement in favour of work-based integration on to us!

To discover from October 11, exclusively at MERCI Store, 111, boulevard Beaumarchais 75 003 Paris.

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