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As a 2012 winner of the Kering Foundation’s Social Entrepreneurs Awards, Relmu Witral has benefited from a 1-year mentoring from a Volcom employee on marketing and distribution strategies.
The collaboration has led to a co-branded product, a “Give Back Series” of 1,200 Fair Trade certified beanies, produced by the Mapuche weavers. The series will be in store worldwide from 1st November to 1st December (see the list of participating stores).
Learn more about Relmu Witral: Project sheet
Learn more about Volcom: Volcom New Future blog!
On the occasion of the Special Session on Girls and Women at the Clinton Global Initiative Annual Meeting, introduced by former Secretary of State Hillary Clinton, François-Henri Pinault shared the progressive approach of Kering and Gucci in supporting girls' and women's issues.
Established in 2005 by President Clinton, the CGI is an initiative of the Clinton Foundation which convenes “a community of global leaders to forge solutions to the world's most pressing challenges.” CGI members include some of the world's largest companies, leading NGOs and foundations, government representatives from around the world, and prominent individual philanthropists.
This special session started with two addresses from Valerie Jarrett, Senior Advisor to President Barack Obama and Phumzile Mlambo-Ngcuka, Executive Director of UN Women.
Then, Mr. Pinault joined Theo Sowa, CEO of the African Women’s Development Fund and Lilianne Ploumen, Minister for Foreign Trade and Development Cooperation, the Netherlands, for a discussion moderated by Melanne Verveer, United States Ambassador-at-Large for Global Women's Issues.
As the sole representative of the private sector, François-Henri Pinault had the opportunity to talk about the role of Kering in women cause. He shared his conviction that the role of private enterprise is to create wealth and to create a better world socially and ecologically.
And that Kering in particular has a responsibility for women’s equality in the company and in society, to help them achieve this in their professional and personal life. Mr. Pinault explained indeed that women represent almost 60% of Kering employees and a great majority of customers.
Hence, he decided to involve all the Group in supporting women’s issue, starting in 2009 with the Kering Foundation’s creation. The Kering Foundation combats violence against women, an 'unglamorous' issue as Ambassador Verveer said when she praised him for tackling such a difficult issue.
Mr. Pinault related how shocked he was when he heard that one in three women around the world is beaten, coerced into sex or otherwise abused in her lifetime. He was proud to say that in five years, 140,000 women benefitted from the Foundation’s support through 47 partnerships with local and international NGOs.
This coherent involvement for the benefit of women is based on two other pillars, which are an ambitious HR policy towards women (from the standpoint of recruitment, including development, family balance, leadership roles, remuneration and gender diversity) and the commitment of the brands along with NGOs and public authorities. Illustrating this point, François-Henri Pinault paid tribute to Gucci, which demonstrated this involvement in a fantastic way with CHIME FOR CHANGE for girls’ and women’s empowerment.
At the end of the session, Gucci and its partner P&G Prestige announced a 2013 Clinton Global Initiative (CGI) Commitment to Action to create an innovative consumer activation that will increase awareness and raise funds for girls’ and women’s empowerment through Gucci’s CHIME FOR CHANGE campaign
Watch the stories of girls illustrating the complex cultural issues tied to child marriage in Niger and Zambie in the Chime for Change editorial platform.
Watch here the video created by Plan International: In Dosso, Niger 13-year-old Mariama has just discovered that she will be married in a few days time. Mariama's mother was worried that her daughter would have a child out of wedlock and then no one would marry her so she accepted 100,00 CFA (200 USD) as a dowry from a local market trader in his mid-20s.
Desert Flower Foundation, founded by Waris Dirie, a member of the Kering Foundation Board, will set up a new centre in Berlin, Germany and a new base in Montreux, Switzerland, to keep on fighting against the practice of female genital mutilation (FGM), which affects more than 140 million women worldwide. Through awareness and information campaigns, the foundation will provide an opportunity for women who have undergone FGM to benefit from restorative and reconstructive surgery.
Swiss Women’s Clinic, Grand Rue 3, 1820 Montreux – Suisse
The gathering of women in informal groups to collectively manage the problems of everyday life is widespread in Mali and structures the life of their community and that of their neighborhood. Last June, our NGO partner Pesinet decided to introduce its e-healthcare service to eight women’s neighborhood groups in Bamako Coura Dravela and Ouolofobougou: a total of 284 women participated in these meetings.
Convinced of the positive impact of Pesinet programme, the presidents of the groups all agreed to publicize this service widely among local women and also to participate in roundtables broadcasted on radio, on “the importance of prevention and early detection of diseases of the child.”
Finally, Pesinet will organize in August a series of “Balani shows” musical entertainment very popular street in Bamako, which will promote the service in a lighter & funnier manner to neighborhood residents.