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On the occasion of Chime for Change’s launching, the new global campaign to raise funds and awareness for girls’ and women’s empowerment, Salma Hayek Pinault presented the first provocation film of Chime for Change: The Supreme Price, produced and directed by Joanna Lipper.
The Supreme Price tells the story of Hafsat Abiola. Following the annulment of her father's victory in Nigeria's Presidential Election and her mother's assassination by agents of the military dictatorship, Hafsat faces the challenge of transforming a corrupt culture of governance into a democracy capable of serving Nigeria's most marginalized population: women.
In 2011, Joanna Lipper received a « Spotlighting Women Documentary Award », given each year by the Kering Foundation in partnership with Gucci Tribeca Documentary Fund to film projects that illuminate the courage, extraordinary strength of character of women from around the world.
Credits: Joanna Lipper
Watch extended Trailer for The Supreme Price, produced and directed by Joanna Lipper:
The Pesinet association, winner of a Social Entrepreneurs Award in 2010, fights against infant and maternal mortality with the creation of a community e-healthcare service offering prevention, early detection and treatment of simple illnesses at an affordable cost to the families, via regular follow-ups of health information.
The young mother of Little Youssouf Tiama’s, called «Papi», who is barely 15 months old, testifies:
“My son enrolled in Pesinet 6 months ago. His last weight was 9,84 kg! Mama Touré, a health worker from Pesinet, comes every Wednesday and takes care of the child. I like that and so do the children. Now, it’s even the little Youssouf who runs right up to the agent when he sees her arrive! One time he had a stuffy nose and a high fever. We were very worried. When we went to the health center, we showed the Pesinet card and it was easy. They told us he had malaria.I love my children and I want them to be in good health, that’s what motivated me to sign up. If the child is healthy, the mother is relieved and the father also!”
The Kering Foundation is proud to support Pesinet. If you want to contribute to this project, you can raise funds! Get connected to Catapult, the first crowd-funding platform dedicated to advancing the lives of girls and women.
On the occasion of the TedxWomen Conference, held on 28 February, Gucci presented Chime for Change, the new global campaign led by Frida Giannini, Creative Director of the brand, Beyonce, and Salma Hayek Pinault, member of the Kering Foundation board.
The objective? To raise funds and awareness for girls’ and women’s empowerment, focusing on three key pillars, Education, Justice and Health.
CHIME FOR CHANGE aims to provoke, collect and share powerful stories of girls and women globally. Salma Hayek Pinault is the executive producer of a series of 10 short films and will curate and highlight user-generated videos submitted to the CHIME FOR CHANGE platform. Managing Editor Mariane Pearl leads a journalism platform of original content, further supported by the International Herald Tribune and the Thomson Reuters Foundation.
More than just an awareness campaign, the movement, through its partner Catapult, the first crowd-funding platform dedicated to advancing the lives of girls and women, will encourage people around the world to support girls’ and women’s projects in a personal way.
The Kering Foundation contributes to CHIME FOR CHANGE by sharing its network of experts, partner NGOs and artists to build the advisory committee and global coalition list. The Foundation also advises on community-based and awareness-raising projects that combat violence against women.
Francois-Henri Pinault, Chairman of the Kering Foundation, announced: ‘‘ Today I am very proud that our foundation supports the CHIME FOR CHANGE movement founded by Gucci and I will personally be committed through the Advisory board. This coalition of organizations and individuals is a unique opportunity to effect real change about women across the world. I am very enthusiastic: CHIME FOR CHANGE is really the sound of change.’’
To get involved:
Follow @ChimeforChange on Twitter
Like Chime for Change on Facebook :
Visit the Chime for Change website
Contribute to girls’ and women’s empowerment projects on catapult.com
Keep connected on Chime for change YouTube channel:
On the occasion of International Women’s Day, the Kering Foundation pursues its objective to raise awareness on violence against women by presenting, in a partnership with the store La Fnac, French committed actresses’ photographs at the Fnac des Ternes.
After listening several women’s testimonies, the director-photographer Carole Mathieu Castelli asked actresses to embody these emotions. Come to visit the exhibition A Travers Elles, from the 1st March to 15th of April. Portrays will be sold at an auction led by the auctioneer Candice Osenat, to the benefit of Fédération Nationale Solidarité Femmes, a French association fighting against domestic violence, a PPR Foundation’s partner since 2009.
Mali, supported by France and international community, has gone to war following the 10-month political crisis in the South and the Islamist occupation in the North, while the economic, security and humanitarian situation continued to deteriorate. Consequences on Pesinet’s growth are significant: 491 people are taken in charge today whereas they were 622 one year ago; important projects to be launched have been postponed (extension out of Bamako and development of a supervising pregnancies service); some missions of French staff have been cancelled. Due to this uncertain situation, Pesinet refocuses its 2013 strategy on maintaining and extending its Bamako-based activities, far from the conflict zone, and launching a new project in Burkina Faso.
Despite the circumstances, Pesinet manages to carry on its programs and is happy to have focused the past years on its Malian teams’ hiring and training; that paid off to maintain its activities. Indeed, beneficiaries’ families have often expressed their gratitude for staying, whereas other organizations had to interrupt their projects. More than ever, Pesinet teams realize the importance of their work and the necessity to keep supporting population at this difficult time with the conviction that development is a key condition to reach lasting peace in this country.