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03/01/2010 | An Eye On…

An exceptional Charity preview screening on March, 7! Objective: to raise funds against the excision

fleur du désert > Carton avant premièreThe PPR Foundation has decided to support the fight against the excision led by Waris Dirie, member of its Board of directors. Desert Flower will be officially released in France on March,10 on the occasion of International Women’s Day. The PPR Foundation wishes to seize this opportunity to help raise public awareness on the topic: with PPR’s support it organises a fund-raising Charity Preview Screening on March, 7 with proceeds to be entirely donated to the French NGO Équilibres & Populations. The funds collected will help the association pursue its “Pilot Project for the Elimination of Female Genital Mutilation (FGM) in the Health District of Kayes, Mali”, involving among other the immigrant communities from this region residing in France.

For more information on the project

02/28/2010 | Save the Date

Raising awareness against the excision: the PPR Foundation invites you in french Fnac stores

fleur du désert > affiche lyonOn the occasion of the International Women's Day on March, 8 and the release of the film Desert Flower, Fnac and the PPR Foundation organize several meetings all over France. These meetings will be led by journalists who will gather witnesses, doctors, lawyers and members of the association Equilibres & Populations. Fore more information on the excision and the FGM (Female Genital Mutilation), to understand the reasons of this practice and to meet the NGO acting in the field, in France as in Africa, join us!

  • Fnac Nantes: March 5th from 5:30pm to 7:00pm
  • Fnac Boulogne: March 8th from 8:00pm to 9:30pm
  • Fnac Ternes: March 10th from 5:30pm to 7:00pm
  • Fnac Lyon Bellecour: March 12th from 5:30pm to 7:00pm
  • Fnac Grenoble Victor Hugo: March 18th from 5:30pm to 7:00pm

Complete program of the debates.

02/27/2010 | An Eye On…

The PPR Foundation gets committed with Waris Dirie in fighting against Female Genital Mutilation and supports Desert Flower movie

On the occasion of International Women’s Day, which coincides with the film’s release, the Foundation wishes to raise awareness among the public at large of the problem of female genital mutilation, and rally the Group and its brands’ support for the Desert Flower film through:

10/07/2009 | To Watch, To Read

Desert Flower

Desert Flower, by director Sherry Hormann, is the true story of Waris Dirie.

She fled Somalia to avoid a forced marriage in her early teens and having suffered all kinds of indignities in London, finally became a model. At the height of her career she publically announced that as a child she had been circumcised – and subsequently gave up her top model career to campaign against FGM (female genitale mutilation) which is carried out against 6,000 girls and women worldwide every day.

For more information about combating FGM go to: