Front de Mode "a manifesto for a 21st century fashion ecosystem" a new concept by Sakina M'sa

Winner of the Kering Foundation Social Entrepreneurs Awards in 2010, Sakina M'sa is celebrating another milestone with the inauguration of her new store “Front de Mode” (The Fashion Front); the first multi-brand boutique of its kind which brings together the worlds of fashion and sustainability.

50 designers joined this project in their wish to build a ‘Manifesto for a 21st century fashion ecosystem’. They shown a unique approach to sustainable design, focusing on one or a mix of factors: socially compliant production, environmentally-friendly raw material sourcing, or community development.

The 200 m² two-story boutique is dedicated to creativity 3.0 and “fashion with a purpose”. Between racks of clothes, the beauty corner, the “Petit Café”, the blue library and the conference room, everyone can contribute to growing this project.

Start your summer on a positive note by visiting this new generation multi-brand store from 25 June.