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subject to approval at the Foundation’s board meeting on 26 June 2013
The Kering Corporate Foundation raise Group's employees awareness about domestic violence, in partnership with the organisation FNSF.
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Awareness Raising Programs
The Foundation supports initiatives fostering public information and awareness about violence against women and women’s empowerment (education, training, professional integration, Income Generating Activities, etc.) for both the Kering employees and the general public.
This support is above all via the dissemination of information on the subject publicised throughout the Group’s brands.
Each year, the Foundation backs 1 or 2 such projects.
In 2011, on the occasion of the International Women’s Day March 8th, the Foundation proposed to all brands of the Kering group to broadcast the film Made in L.A to their employees. Chosen by the Brit Doc Awards, this documentary tells the story of three courageous women promoting their rights and empowering their communities faced with the challenges of labor and gender discrimination. Screenings have been organised on different Group's sites in France, Switzerland, Austria and United Kingdom.
In 2010, the PPR Foundation promoted the release in France of the film Desert Flower to raise awareness on Female Genital Mutilation (FGM).
Thanks to the Group’s brands’ support:
- E-newsletters, intranet sites, film screenings or copies of Waris Dirie’s autobiographical book informed the employees of the Group’s five divisions;
- Customers were involved through websites, newsletters, competition with tickets to win and playing of the trailer on the stores’ screens;
- 5 debates between experts were organised in Fnac forums to help raise public awareness on the topic;
- As well a photo exhibition, “Injuries to women”, by Catherine Cabrol, which presented portraits and testimonials by women victims of violence;
- Lastly, the preview screening of the movie raised €55,000 to support part of the “pilot project promoting the elimination of FGM in the health region of Kayes, in Mali” lead by Equilibres & Populations, already partner of the PPR Foundation in 2009/2010.
- 10 000 DVDs of the film Desert Flower has been exclusively distributed by Fnac.
In 2009, one of the very first awareness-raising projects conducted by the PPR Corporate Foundation for Women's Dignity and Rights addressed Group employees, with photographer Catherine Cabrol’s exhibit entitled Blessures de Femmes (Women’s Injuries). The exhibit was inaugurated at PPR headquarters in Paris on 8 March 2009, International Women's Day, with the artist in attendance. The photo exhibit then moved on to the headquarters of Boucheron and Yves Saint-Laurent, and to the Fnac Logistique site, among other.
Encounters with the photographer and with women depicted in the photos, combined with presentations by legal experts on Women's Rights, such as Sophie Bessis, Deputy Secretary General of FIDH, provided employees with opportunities to learn and exchange views on the issues.
On the occasion of UNICEF International Day of Zero Tolerance for Female Genital Mutilation last February 6, the PPR Foundation teamed with the Fnac Saint-Lazare store to organise a public conference with several guest speakers, including Khady Koita, President of Euronet (network of European associations fighting against excision) and author of the book Mutilée (Oh! Editions), attorney Linda Weil-Curiel, coordinator of the French Commission for the Abolition of Genital Mutilation (CAMS) and co-author of the book entitled Exciseuse (City Editions), Pierre Foldès, a urological surgeon who developed a technique of clitoris reconstruction and co-author of Victoire sur l’excision (Albin Michel), and Bafing Kul, a Malian musician engaged against excision (“Apollo Reggae”, Yelen) and director of the film Ce n’est pas pour aujourd’hui.
The conference, moderated by Natacha Henry, journalist and co-author of Exciseuse, was followed by a mini-concert featuring Bafing Kul.
