The creation of SolidarCité in 2001 was backed by Kering's conviction that the combined economic, material and human resources found within the Group could be developed in the service of its environment, in particular via community outreach projects.

After 8 years of social commitment, the Group's support to its brands in the form of skills, expertise and guidance has emerged as a genuine driver in favour of the solidarity projects they have been developing in their operational regions.

The Kering Foundation will continue to provide support and guidance to Kering brands, by contributing its expertise to help them identify partner organisations, coordinate projects and mobilise their staff. The Foundation also facilitates the transfer of best practices among the Group's brands, along with their involvement in Foundation-led projects.

Among other examples:

- Redcats has traditionally engaged in community outreach initiatives in favour of education and integration.
- Fnac has engaged in combating illiteracy, and more generally fosters open access to culture.
- The Luxury Group is committed by the side of many humanitarian organisations. The Gucci brand has been supporting in particular the UNICEF programmes for children in Sub-Saharan Africa since 2005.
- The Sport & Lifestyle Group, via its “Charity Cat” association, has partnered with several humanitarian organisations engaged primarily in favour of children and adolescents.

Furthermore, the Foundation also endeavours to establish new partnerships for the benefit of women victims of violence: the photo exhibit Blessures de Femmes (Women's Wounds) by Catherine Cabrol has travelled to several PPR sites and the release of the film Desert Flower has been braodly supported by the entire Group.