Social entrepreneurs
France
Sakina M'Sa - Atelier Trévo

Fashion and beauty-based integration

Sakina M’Sa, founder of Atelier Trevo, a work-based integration dressmaking enterprise, was one of the three winners of the Kering Foundation’s Social Entrepreneurs Awards in 2010. Since then, the links between the socially conscious designer and Kering group have continued to grow tighter.

Fashion- and beauty-based inclusion (“Par la couture et par le beau”) is the motto of Atelier Trevo created by designer Sakina M’Sa in the Goutte-d’Or area of Paris, to promote the empowerment of women who have little access to employment and social integration. In addition to a few jobs, the work-based integration enterprise provides training in high quality dressmaking, social guidance and cultural opening.

Sakina’s collections echo her personal values: cross-cultural inspiration, highlight of the “made in France” know-how, use of ecological or recycled materials. This innovative and comprehensive approach to fight the social and economic exclusion of disadvantaged women was recognised by the Kering Foundation with a Social Entrepreneurs Award in 2010. Since then, the Foundation has continued to support Atelier Trevo via know-how transfers and close collaboration with Kering brands.

2010,

Sakina M’Sa wins a Social Entrepreneur Award. She is granted financial support and mentoring from an HR Manager of Saint Laurent, for one year. The same year, an audit assignement is led by ten Kering executives in the context of the Leadership Development Program at the Kering Corporate University: strategic management and marketing recommendations to develop the brand.

2011,

In a continuum to the Foundation’s mentorship, the Director of Product Development at Balenciaga, collaborates with Sakina M’Sa to improve the quality of the collection.

2012,

Sakina revamps the famous PUMA Grip Bag using recycled workers coveralls, launched at Merci in Paris, with support from PUMA.

2015, 

Sakina M'sa inaugurates Front de Mode, the first multi-brand boutique to bring together the worlds of fashion and sustainability. Embodying “fashion with a purpose”, the 200 m² two-story boutique is divided into several themed spaces and home to a host of brands including Christine Phung, Ambryn and Veja.

Partner :
Sakina M'sa - Atelier Trévo
Place :
France
Mission :
Women's professional intergration
Start date :
June 2010
End date :
June 2011
Beneficiaries :
Women without access to employement