White Ribbon For Women 2017 Campaign

Mobilizing the next generation to end violence against women

Running from 20 to 25 November, the Kering Foundation is launching an all-digital campaign to reach Generation Z. The aim is to educate younger generations in order to provoke a deep and sustainable cultural change on this worldwide issue.

Although one cannot understand what victims experience without having lived through violence oneself, #ICouldHaveBeen aims to draw attention to the higher risk of violence girls and women face – simply for being born female.


When parents are expecting a child, they think of various names. We all have a girl name that was destined for us. We all could have been born a girl. Your name may be James, Alessandro or Wei, but you could have been Olivia, Chiara or Li.

We all could have been HER: the 1 in 3 women who are victims of violence worldwide.

Via #ICouldHaveBeen and the website ICouldHaveBeen.org, the Kering Foundation calls on everyone to break the silence and stop the violence


Those not born a girl are asked to imagine who they could have been by entering a girl’s name into the site –the name their parents would have given them if they had been born a girl, or the name of a sister, mother, or friend. Users discover the reality of the violence they could have experienced through key statistics, and are invited to share who they could have been across social media.

Girls and women are asked to unite, in a show of solidarity and sisterhood with survivors, to take on HER as their name and to share their HER photos online challenging their male friends, brothers and fathers to join the campaign and share who they could have been.

This year’s campaign is supported by a number of the creative directors of the Kering Group, including Alessandro Michele, Stella McCartney and Christopher Kane, as well as worldwide Generation Z influencers.


Visit ICouldHaveBeen.org and share your photo using #ICouldHaveBeen on social media to highlight the topic of violence against women. To stay updated on the Kering Foundation’s activities, follow @KeringForWomen on Twitter

Our partners: educating and empowering the next generations

EROC (End Rape on Campus) is a U.S. survivor-led organization that works to end campus sexual violence through direct support for survivors and their communities; prevention through education; and policy reform at the campus, local, state, and federal levels. This November, they launched their groundbreaking Campus Accountability Map, the first of its kind, which allows users to view in-depth information on US university sexual assault investigation policies. The objective? To empower students and inform communities. Not only does this map serve as a resource for survivors, but it can also orient incoming and prospective college students in their decision making process.


Creating a true shift in attitudes and behaviors starts with educating younger generations about violence against women and about what healthy relationships look like. Our partner Women’s Aid is addressing this issue with their “Controlling Behavior in Relationships” guide, to help parents talk to their children about healthy relationships and how to identify coercive behavior and control in a partner.

“Educating young people and teenagers about domestic abuse is one of the most effective ways of preventing abuse in future relationships.”



Controlling Behavior in Relationships Talking to Young People About Healthy Relationships

Key Figures


1 out of 3 women is a victim of violence during her lifetime.

1 girl under the age of 18 is forced into marriage every
2 seconds.

Women and girls make up 96% of victims of trafficking for sexual exploitation.

Up to 50% of sexual assaults are committed against girls under 16.

75% of refugee children have experienced violence and assault by an adult along their migration route.


In France, every 7 minutes a woman is raped. That is 205 rapes a day.

31.5% of women have suffered from physical or sexual violence in Italy.

Over 1 in 2 women aged 18-21 in the UK reported an abusive incident from their partner.


1 in 4 girls will experience sexual abuse by the time she is 16.



25 to 30% of the country’s 630 million women are subjected to domestic violence during their lifetime in China.

In Japan, 1 in 6 women reported physical or sexual violence by an intimate partner in her lifetime.