Promundo: The future of Manhood
Preventing violence by transforming harmful gender norms
Promundo is a global leader in advancing gender equality and preventing violence by engaging men and boys in partnership with women, girls, and individuals of all gender identities. Since its founding in 1997, the organization has worked in collaboration with partners to advance gender equality and prevent violence in over 55 countries around the world. Their flagship initiative in the United States, Manhood 2.0, is a pioneering gender-transformative curriculum to engage adolescent boys and young men in reflecting on the impacts of harmful gender norms and freeing themselves from the “Man Box”.
The Kering Foundation serves as the primary source of funding for the Manhood 2.0 curriculum implementation in NYC. Developed with the University of Pittsburgh and first piloted in Pittsburg and Washington, DC, the program launched in 2019 in New York City at the Young Men’s Clinic and the New York Presbyterian Hospital in Washington Heights.
The Kering Foundation also partnered with Promundo to found the Global Boyhood Initiative (GBI), which aims to equip adults with the tools and resources to raise, teach and coach young boys (4 to 13 years old) to share emotions in healthy ways, speak out against inequality and break free from stereotypes. The initiative is focused on long-term systems change and aims to impact every level of the child’s environment: the messages they’re receiving at home, at school, in the media to support boys to be healthy, emotionally connected, and non-violent. It ultimately aims to prevent violence and achieve gender equality. Supported by Plan International and Gucci’s Chime For Change, the Initiative is currently available in the U.S. and will be launching internationally in 2021. For more information on the Global Boyhood Initiative, visit https://boyhoodinitiative.org/ and follow the GBI on Instagram.
64% of Manhood 2.0* participants were more likely to discuss "what it means to be a man" with friends and family.
4 community-based organizations and 21 professionals from the New York Presbyterian Hospital trained as Manhood 2.0 facilitators.
1M+ views of engaging content on healthy masculinities through the Global Boyhood Initiative.
"One of our ‘Manhood’ participants did not think it was okay for a female to withdraw consent for sex if they were already having sex…Other participants jumped in before facilitators and tried to explain to him anyone can change their mind. Participants also explained that if the guy does not stop, it is rape…It was very nice to see the other participants explaining how important consent is throughout the entire process..."
Manhood 2.0 facilitator