Du Pain & Des Roses
Fostering independence through floristry
70% of migrant women are victims of violence and are particularly vulnerable due to the precarious nature of their situations. With this in mind, French organization du Pain & des Roses (DPDR) trains vulnerable women in the practice of floristry through professional courses, supporting them to regain self-esteem and confidence in their skills while creating social connections with other women.
As a member of the Kering Foundation’s community of social entrepreneurs, DPDR was selected by a jury of professionals and experts to receive support from the Kering Foundation, including a 6-month incubation program, professional mentoring, and access to the Kering Foundation’s network. In order to finance social activities, du Pain & des Roses sells floral decoration services such as fresh and dried floral bouquets and plants to companies and individuals. The Foundation provided assistance in shaping their legal status as a non-profit and business entity and in reorienting their business offer from companies to individuals.
In five years, du Pain & des Roses has trained 21 women as florists, introduced 200 women to floral art techniques, organized more than 200 events with local, seasonal flowers, and opened a stunning flower kiosk in Paris and a new location in Nantes.
"They [du Pain & des Roses] showed me that I am capable of doing more. [The workshops] have given me confidence. They keep us moving forward and they free us. "
Survivor & participant of DPDR program